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Streamline, Engage, Thrive: PPAI Day 3 Highlights
Insights from Sage, Hive Perform and Drew Holmgreen
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The PPAI Expo 2025 was brimming with innovation, inspiration, and industry-transforming ideas. This year’s event underscored the power of technology, sustainability, and creative solutions to redefine the promotional products landscape.
In today’s newsletter, we bring you the top breakthroughs from the show floor, including:
Sage Updates: Discover how Sage’s new tools, from text messaging integration to custom digital catalogs, are streamlining business operations and driving customer engagement.
Hive Perform at PPAI Expo 2025: A look at how Hive Perform showcased data-driven strategies to redefine performance marketing at this year’s PPAI Expo.
Embracing Change at PPAI 2025: Highlights from the conference, featuring inspiring insights from PPAI CEO Drew Holmgreen and keynote speaker Tiffani Bova on leveraging technology and innovation to foster meaningful connections and drive growth.
Stay ahead of the curve with actionable takeaways and ideas to elevate your business in 2025. Dive in to learn more!
Sage has introduced key updates to enhance productivity and customer engagement:
Text Messaging Integration: Communicate with clients via text without using personal numbers, maintain a centralized message history, and streamline team workflows.
Custom Digital Catalogs: Quickly create and share tailored catalogs via the web app, boosting product visibility and sales.
Enhanced Email Campaigns: Automate recurring email campaigns, track performance, and stay in front of customers effortlessly.
Simplified Presentations: Use the updated wizard to create polished, customizable presentations with modern layouts and pricing options.
Trade Show Management: Manage watchlists, export contacts, and track interactions directly from the platform.
Sage’s tools empower businesses to save time, engage clients effectively, and drive results, all while ensuring ease of use and seamless integration.
Newly appointed PPAI CEO Drew Holmgreen emphasized the vital role of branded merchandise in creating meaningful brand interactions.
“As a 25-year marketing vet driving brands, I’m a witness: We deliver joy,”… “Connections are the reality of what we do. … [Promo] is the tangible and emotional connection of a brand.”
A panel discussion moderated by Danny Rosin, co-president of Brand Fuel, featured insights from industry leaders on growth strategies for 2025. Panelists included Jill Albers of BDA, Mitch Mounger of HALO Branded Solutions, and Debbie Abergel of Nadel. They shared experiences underscoring the importance of time management, embracing failure, and adding unique twists to products to drive business growth.
Joelly Goodson, senior sales associate at BAMKO, provided actionable branding advice, encouraging businesses to leverage their unique strengths, strive to be remarkable, and thoroughly understand their competition to reach their full branding potential.
Overall, the conference underscored the necessity for adaptability, innovation, and strong customer relationships to thrive in the evolving promotional products landscape.
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Unofficial Insights is a Contentive publication in the Sales & Marketing division